9:52 AM
Unknown
Overview:
This is a platform for users to become a brand ambassador of certain companies online and thereby market for that brand in the social network using his/her contacts. Once a user becomes an ambassador, the user will get 5 giveaways from that company. The company has the choice to select the giveaways according to several categories. There should be several options available for users to choose from while taking away the giveaway option.
What should the Brand Ambassador Do (Draft Ideas):
The Brand Ambassador will do the following things online using his social network. Note that these are just raw ideas and are not final ones. Some of them might sound very stupid and can be ignored.
1. They should reveal out online that they are a brand ambassador for the brand when spreading the word publicly about the brand.
2. A tag should be associated to their names and signatures “Brand Ambassador of <Brand Name>”
3. Link should be posted on their profiles linking to the brand.
4. Separate Photo Gallery should be created for that brand and the user should upload photos regarding that brand.
5. In Facebook, the user should post a minimum number of posts regarding the brand name daily. Posts should be live commentary about the brand.
6. In Twitter, the user should tweet a minimum number of posts regarding the brand name daily.
7. Have Ad space reg. their brand in their page.
What can the users post:
Revenue Generation Options:
1. Registration fees for companies who wants brand ambassadors.
2. Different Membership levels
3. Advertisements
Problems expected:
1. How to track if someone is doing the brand ambassador job properly or not.
2. How will the company give the compensation to the brand ambassadors.
Brainstorming:
1. Need to research more on what all activities the brand ambassador should do online.
2. Need to research more on how to select a brand ambassador i.e criterias for selection of a brand ambassador.
3. Need to research more on benefits of becoming a brand ambassador.
4. How to track if someone is doing the brand ambassador job properly or not.
Reference Articles:
http://gigaom.com/collaboration/how-to-know-a-good-fan-on-facebook/
http://gigaom.com/collaboration/how-to-convert-your-facebook-superfans-into-brand-ambassadors/
http://en.wikipedia.org/wiki/Net_Promoter
http://gigaom.com/collaboration/10-social-media-marketing-questions-answered/
This is a platform for users to become a brand ambassador of certain companies online and thereby market for that brand in the social network using his/her contacts. Once a user becomes an ambassador, the user will get 5 giveaways from that company. The company has the choice to select the giveaways according to several categories. There should be several options available for users to choose from while taking away the giveaway option.
What should the Brand Ambassador Do (Draft Ideas):
The Brand Ambassador will do the following things online using his social network. Note that these are just raw ideas and are not final ones. Some of them might sound very stupid and can be ignored.
1. They should reveal out online that they are a brand ambassador for the brand when spreading the word publicly about the brand.
2. A tag should be associated to their names and signatures “Brand Ambassador of <Brand Name>”
3. Link should be posted on their profiles linking to the brand.
4. Separate Photo Gallery should be created for that brand and the user should upload photos regarding that brand.
5. In Facebook, the user should post a minimum number of posts regarding the brand name daily. Posts should be live commentary about the brand.
6. In Twitter, the user should tweet a minimum number of posts regarding the brand name daily.
7. Have Ad space reg. their brand in their page.
What can the users post:
- Live commentary about the brand
- Headlines and link about certain news about the brand
Revenue Generation Options:
1. Registration fees for companies who wants brand ambassadors.
2. Different Membership levels
3. Advertisements
Problems expected:
1. How to track if someone is doing the brand ambassador job properly or not.
2. How will the company give the compensation to the brand ambassadors.
Brainstorming:
1. Need to research more on what all activities the brand ambassador should do online.
2. Need to research more on how to select a brand ambassador i.e criterias for selection of a brand ambassador.
3. Need to research more on benefits of becoming a brand ambassador.
4. How to track if someone is doing the brand ambassador job properly or not.
Reference Articles:
http://gigaom.com/collaboration/how-to-know-a-good-fan-on-facebook/
http://gigaom.com/collaboration/how-to-convert-your-facebook-superfans-into-brand-ambassadors/
http://en.wikipedia.org/wiki/Net_Promoter
http://gigaom.com/collaboration/10-social-media-marketing-questions-answered/
