Big Data To Drive $232 Billion In IT Spending Through 2016

Big data will drive $232 billion in spending through 2016. It will directly or indirectly drive $96 billion of worldwide IT spending in 2012, and is forecast to drive $120 billion of IT spending in 2013.

Gartner Research published the results today. They draw several conclusions from their research:

• Big data is not a distinct market. More so, data is everywhere, impacting business in any imaginable way. Its influx will force a change in products, practices and solutions. The change is so rapid that companies may have to retire early existing solutions that are not up to par.
• In 2012, “IT spending driven by big data functional demands will total $28 billion.”Most of that will go toward adapting existing solutions to new demands driven by machine data, social data and the unpredictable velocity that comes with it.
• Making big data something that has a functional use will drive $4.3 billion in software sales in 2012. The balance will go toward IT services such as outside experts and internal staff.
• New spending will go toward social media, social network analysis and content analytics with  up to 45% of new spending each year.
• It will cost a significant amount in services to support big data efforts — as much as 20 times higher relative to software purchases. Peopel with the right skill sets are rare and in high demand.

That’s part of the story but the dynamics of memory, storage, and CPU capability provide context for what is happening in the market:

• Memory doubled.
• High speed and high-capacity networking technology pricing has decreased considerably.
• Storage technology is moving from spinning disk to solid state disk and flash.
• Enhanced CPU performance.

Storage management tops the list of sub-markets influenced by big data spending:

Big data technologies abound but customers need to consider how technologies will adapt over time. The Gartner report outlines how spending will initially grow due to the high need for services. People just don’t know how to get the value out of the data. Over time, the capabilities of the technology will decrease the need for services as practices standardize.

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Fatter Paychecks Expected at Tech Firms

One sign that the economy might be picking up: Paychecks are expected to jump 4.8% on average in 2012 for chief executives and highest-level managers at technology firms.

That's according to a study released Thursday of compensation at 578 private software, social-media, telecommunications, Internet and tech-services companies, 85% of which are venture-backed.

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The projected increase is reminiscent of pre-recession payday boosts, when cash compensation increased upwards of 4.5%. From 2007 to 2008, for example, average cash compensation rose 4.7%, then flat-lined in 2009 before creeping up 3.3% and 3.7% in 2010 and 2011, respectively.

The 2012 projected jump, as well as the prior trends in compensation, were uncovered by CompStudy, a 13-year-old salary database produced by Park Square Executive Search, a recruiting firm in Cambridge, Mass., and Harvard Business School Professor Noam Wasserman.

CompStudy calculates total cash compensation as base salary plus target bonus.

Sales executives are projected to earn an average $289,000 this year, CompStudy says. That's 9.9% more than the $263,000 recorded last year.

Such a dramatic increase could be an indication "that start-ups are continuing to emphasize having cash and revenues coming in the door, which makes a great sales team even more valuable," says Mr. Wasserman.

"The bar is being raised" for the heads of sales departments, who attained the bulk of their 2011 target bonuses, adds Aaron Lapat, managing partner at Park Square and a CompStudy researcher. "They make rain in these companies."

Engineer executives are also highly valuable to growing technology companies, earning an expected $216,000 in average total compensation, or 7.5% more than last year's $201,000.

Of all the technology companies in the CompStudy database, 22% are pre-revenue – meaning they are not selling a product yet. Another 51% have less than $10 million in annual revenue and 27% have more than $10 million. The data exclude managers who are also founders, in part because it would be skewed by the many founders who take little or no salary.

Losing out, relatively speaking, are chief financial officers, whose $235,000 expected cash compensation is just a fraction higher than last year's $234,000. The sluggish IPO and M&A markets may be one explanation for the flat trend, says Mr. Lapat, since the financial wizards that structure such deals are not in high demand.

Another theory: Salaries have simply leveled off after skyrocketing in the years following the Sarbanes-Oxley Act in 2002, suggests David Knopping, a partner in the compensation consulting practice at Radford, a business unit of Aon AON +0.49% PLC that focuses on public and private technology and life-sciences companies.

Demand for finance chiefs went up during that time because many firms – particularly those on track to go public – had to comply with new public-reporting standards. Though their salaries haven't gone up, they still typically remain the second-highest paying professionals after chief executive officers, he says.

Some compensation consultants don't agree with CompStudy's expectation of an overall-average return to pre-recession paycheck increases.

"There is still some nervousness in the market," Mr. Knopping says.

"Getting to 4.5% or 5% is optimistic," adds Steven Rosenthal, vice president of compensation at KnowledgeBank Inc., a consulting firm in McLean, Va., that also conducts an annual compensation survey for mid-Atlantic technology companies, the majority of which have less than $10 million in annual revenue.

The KnowledgeBank data show compensation climbed 4% or more prior to 2008 and then froze during the recession, says Mr. Rosenthal. But unlike CompStudy's findings, Mr. Rosenthal says his data indicate a more modest uptick in recent years – roughly 2.5% – and he projects compensation won't rise more than 3.5% this year.

Even so, Mr. Rosenthal says he has seen a demand for engineering positions among his clients. "There is a war for the top talent out there," he says.

via: http://online.wsj.com/article/SB10000872396390443294904578050992887559814.html

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We Are Very Excited About Three World-Changing Startups We Discovered This Morning

There are too many new startups coming out each day to keep track of, but today we stumbled upon three which are actually pretty cool – world changing even.

Here they are, in order of world-changingness, from "oh, handy" to "wow, that'll shake up humongous industries."

Silvercar makes business trips easier. One of the more annoying parts of a quick business trip is the hassle of dealing with renting a car. It's expensive. There are hidden fees. It takes forever. SIlvercar, which just raised money from Michael Arrington and others, wants to make it simpler. It will rent just one kind of car, Audi A4s, and it will rent them to you through a mobile app. That's it. 

Oyster is a Netflix/Spotify-for books. GigaOm reports that Peter Thiel has invested $3 million in a company called Oyster. Oyster will be a mobile app with its own library of books that consumers will pay a monthly subscription to get access to. The book industry is actually a kind of small industry with revenues in the tens of billions. Still, books have influence beyond their commercial value, so this is a pretty big deal.

Holy cow, Lit Motors could change everything in China, India, Europe, and in the U.S. Lit Motors is making an electric motorcycle with doors, two pedals, and a steering wheel. It has a prototype called the C-1. It will have a range of 200 miles on a single charge, and it will go 0-60 in under six seconds. It has built-in gyros to keep it upright at a standstill, at speed, and in a collision. It'll eventually cost $14,000. It's going to be an uphill battle, but if Lit Motors can get this thing on the road, it would turn the auto industry upside down, starting in the developing world, and maybe even in the U.S.

via: http://www.businessinsider.com/we-are-very-excited-about-three-world-changing-startups-we-discovered-this-morning-2012-10#ixzz2911g4Pqp

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3 Best Ideas to Make Extra Money Online in 2012

“Looking for the best ideas to make extra money online in 2012?” This article will show you three of the quickest and easiest ways to make money on the Internet.

The Web is a great place to make money quickly, without needing anything more than your imagination and a bit of hard work. Accordingly, all of the money making techniques discussed in this article are easy to implement, don’t require any programming or technical experience, and, if done correctly, can earn a lot of money.

Also, if you’re looking for plenty of great home based business ideas I recommend you also take a look at a related article entitled “Top 10 best home based business ideas to make money online in 2012“.

How to make money online in 2012

2012 has seen a number of huge changes in the way the Internet works. This means that the fields of SEO (Search Engine Optimization), marketing, eCommerce, and content creation are all going to be in a state of flux.

One of the most important things you can do to ensure that your blog or website makes money is to understand what SEO, Google search and Internet marketing is all about. I’ve included a list of must-read articles and resources for small or home based Internet businesses at the end of the post, and I strongly recommend you browse through these before trying to make money online.

1. Make money blogging

Blogging is a great way to make money online because it is super quick, easy to start, and doesn’t require any technical Web programming or development experience.

Large blogging platforms like WordPress offer a convenient place to start blogging.

In order to make money blogging, you will first need to get plenty of visitors (traffic). To do this, you need to:

1. Find a niche topic (i.e. “the best hamburgers in the world“, “Training your goldfish“, and so on)
2. Write great content
3. Learn about SEO
4. Learn about Internet marketing and social media
5. Be persistent and consistent

Many people fail to make money blogging because they don’t properly focus their content, don’t do adequate research into their niche market and readership, don’t understand SEO or social media, and above all, they give up too soon.

With plenty of great traffic arriving at your blog, it is easy to make money in any way you can imagine. The most commonplace and easy to implement are:

• Embedding Google AdSense ads (or ads from other networks like Chitika)
• Using affiliate links for sites like Amazon or an affiliate network like Commission Junction
• Selling advertising directly
• Writing paid reviews

To learn more about making money blogging, I recommend you read the following articles:

• How to make money blogging
• Small business SEO tutorial: How to attract higher quality Google traffic
• Five top SEO tips for small business bloggers
• SEO basics: Increase website traffic with long-tail Google keywords

2. Make money from an online store

eCommerce, or online stores, are a great way to earn money for a home based or small business startup. With modern shopping cart software, setting up an online store is easier than ever and doesn’t require any programming or development experience.

To make money from an online store, you will need:

1. A product, or products, to sell
2. An good online shopping cart software solution

Setting up an online store is the easy bit. Marketing and promoting it is the tricky bit. Without plenty of visitors (traffic), even the best products in the world, on the best eCommerce solution in the world won’t make money.

Operating a successful online store is about having a great product, great marketing and great customer service.

Since so much of the success of an online store depends on marketing, I recommend you set up a blog as part of your online store (See Make money blogging). In addition, I recommend you read the SEO and Internet marketing articles presented at the bottom of this post.

3. Make money selling ebooks and information

An online store is a great way to sell tangible products – like cushions, cupcakes, gadgets and cars. Selling information is even more suited to the Internet because it doesn’t require many of the “traditional” business overheads, like warehousing, transport and manufacture.

If you have expert knowledge or experience in any field, then you have something to sell. You don’t need to be the world’s best expert either. Provided you are prepared to put in the effort to create a high quality information resource that people will spread via word of mouth (something that is critical to success in this field), selling information and ebooks can be lucrative.

Personal trainers, for example, might create workout plans and sell them via Amazon, or their own eCommerce store or blog. A kindergarten teacher recently earned $700 000 by selling her lesson plans online.

In order to sell ebooks and information, you will need:

• Formatted and laid out document(s) for sale
• One or more online sales channels

A sales channel can be anything from your own blog or online store, to selling self-published books viaCreateSpace or via Amazon Kindle Direct Publishing to eBay, criagslist and other third party websites.

While word-of-mouth plays an important role in the sales of ebooks, it is crucial that you also learn as much about Internet marketing and social media as possible. By using the Internet properly as a marketing tool, you can help drive sales and revenue online.

To learn more about marketing and social media, I recommend you read allthe articles in the following section.

Articles and resources for making money online

The three common threads running through each of the above methods for making money online are:

• Content
• SEO
• Marketing

All three inter-relate to help drive and convert traffic into money. In fact, no matter what small business startup you try, your success will depend on how well you can implement and use the above three online business disciplines.

The following articles will provide everything you need to know about how to make money online in 2012 and beyond:

• What is SEO? Here’s the ultimate small business SEO guide
• Small business SEO & Internet marketing strategy guide, 2012
• How to sell stuff online
• How to make money blogging with Google Adsense and affiliate marketing
• The top 5 marketing ideas for small business, 2012
• How paid Google product search results affect the future of SEO and Internet marketing
• 5 best Internet marketing services for small business, 2012

Have your tried to make money blogging? Do you run a successful home based online store? Have you tried other techniques to make money online in 2012? Share your money making thoughts, experiences and advice in the comments below, or join me on Twitter and LinkedIn to continue the conversation.

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Its official: Indian Railway launches RailRadar.in to live monitor trains

The Information Systems division of Indian Railways has pulled the plug on its real time rail monitoring project which was to be developed with the IIT Kanpur for Rs 100 cr. Instead, it has launched Railradar, a visualisation tool that shows location of a train on a map and the entire railway network on the Internet. The online tracking system, showcased at an industry event, was developed by Center for Railway Information Systems (CRIS) and RailYatri.in, the flagship offering of a Noida based startup called Stelling Tech.

Sunil Bajpai, General Manager, CRIS said:

As railway travelers too, today we also want to know more – beyond just ‘an’ ETA of ‘a’ train at ‘a’ station. As the volume and complexity of information increases – we believe that new methods of information dissemination (associated with Trains and its running information) will be required sooner than later.

Users can search for a particular station / train to get specific details of trains around the station or running status of a train, location, its route and stoppages. RailRadar gives an overview on train on time and delay status. In case of a mishap/unplanned activity, RailRadar would be able to provide users with an overview of situation and train status across the country.

According to a statement by CRIS, RailRadar is configured to update itself every 5 mins. While the updates of the individual trains may vary based on the area where it is currently running. In any case, the location and status of the trains displayed on RailRadar will always be 5 or more minutes delayed.

Railyatri.in is the flagship product from Stelling Tech, a startup which focuses on Mobility solutions that work on realtime information. Earlier in September, IIT Kanpur shut down its ambitious real time train tracking project Simran due to lack of funds. The site has been closed officially and now displays a message saying that after final discussions between the CRIS and IIT K, the project has been shut. Simran’s website displays the following message:

As per discussion of railway board meeting held on 11 September 2012, this site has been colsed on 1 October 2012. SMS services is also closed. Users might use regular Indian Railways inquiry systems.

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The New King Of Web Optimization? Optimizely Has Run 100K A/B Tests On More Than 1B Visitors

 

Optimizely co-founder and CEO Dan Siroker shared some big numbers today about the A/B testing service’s growth.

Let’s go with the biggest one first. Siroker says Optimizely, which makes it easy for websites to conduct tests to optimize their design and content, has now delivered those tests to 1,303,364,329 visitors around the Web. (He provided the number this afternoon, so those last few digits are probably too low now.) He also says Optimizely has run a total of 100,000 tests.

Or, if you want a more concrete point of comparison, let’s look at something Siroker said back in May, when Optimizely raised funding. At the time, he boasted about passing Google Website Optimizer in adoption, and he said he was aiming to surpass the market leader, Omniture’s Test and Target product. Now, he tells me (and announced via blog post) that Optimizely has achieved that goal. Specifically, BuiltWith reports that Optimizely is being used by 1.96 percent of the Alexa top 10,000 sites, putting it on par with Omniture — and given the way Optimizely is growing, it seems like a pretty clear bet to secure the lead (though there are other BuiltWith stats, like usage by the total number of sites, where Omniture still wins).

Optimizely now has more than 2,800 customers, including GoDaddy, Footlocker, Electronic Arts, CareerBuilder, Gilt, New York Magazine, LexusNexus, Art of Shaving, and The New Republic, Siroker says. Perhaps most interesting is the fact that established media organizations, like New York Magazine and The New Republic (recently acquired by Facebook co-founder Chris Hughes), are getting onboard.

The service is also being used by both the Obama and Romney campaigns — Siroker points to a quote from Romney’s digital director Zac Moffatt, who said he started using Optimizely “Once I got over myself.” (He hesitated because Siroker was Obama’s director of analytics in 2008.)

In the past few months, Optimizely also launched its mobile product. Siroker says the next step is to go beyond A/B testing, with “really sophisticated segmentation and personalization tools” in the works. The goal is to help publishers deliver a unique experience for each user in the same way that Amazon and Netflix do now.

 

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Firefox 16 Launches With Safari-Like Reader Mode On Android, New Developer Tools On Desktop

Mozilla is launching Firefox 16 today. While this version of the browser only introduces a few new features for consumers, developers can look forward to using Firefox’s new Developer Command Line. The Command Line, says the Firefox team, “provides easy keyboard control over Firefox Developer Tools and is intuitive, completing commands and parameters for you.”

In addition to this, the latest stable release of Firefox includes a boatload of other developer-oriented features, including CSS3 Animations, Transitions, Transforms, Image Values, IndexedDB and Values and Units. In addition, Firefox 16 gives developers access to the Battery API, which gives developers access to a mobile devices’ battery status, and the Vibration API, both of which are currently making their way through the W3C standardization process.

For users, the stable release now brings preliminary web app support to Mac, Windows and Linux, as well as initial VoiceOver support for Firefox on OS X. As has often been the case with new Firefox releases since Mozilla moved to this rapid release cycle, there are now major changes to the Firefox user interface.

Mobile Firefox, which doesn’t always get the credit it deserves, is also getting some new features. Most importantly, Mobile Firefox will now offer a Safari-like distraction-free reader mode. Just like in Safari, users will now be able to click on the “Reader” icon in Firefox’s URL bar to activate this mode. In addition, Mobile Firefox now also allows you to use the “Share” menu and Firefox Sync to send tabs to your desktop or another mobile device.

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12 Biggest Missed Opportunities In Tech

Bangalore: Stories of “rags to riches and beyond” are not rare in tech world, be it a company started in garage turning in to Cupertino giant or a Harvard dropout building a biggest social networking site. These stories invoke a sense of inspiration and amazement.

 

Imagine the other way, where a successful company fails to hold on to its glory, andthrown out, which could have otherwise been in a league of biggest tech names today. That seems like a biggest opportunity missed. Read on to know 12 such compilations.      

#12 Motorola

What It Had: The potential. Razr, launched in 2004, was success and sold about 50 million units by 2006, it was the first thinnest Phone; made other manufacturers to follow example. 

The things which were cherished at a moment may miss the same charm with changing times. Motorola did not understand this fact or were ok with their innocence. When Apple was unveiling blockbuster phones, Moto yet hung on to Razr and Krzrs, and missed on to the innovations which could have saved the company. The user interface and software didn’t seem to matter at all.

Moto came up with MotoQ, which had windows OS. But it was too late; it only flickered for a while. By the time they tried to do anything good by themselves, the company was under Google. Moto indeed had a big fall.

 

 

#11 AOL

What it had: When people were sorted up with CDs and TV for entertainment-- AOL brought in the change. It owned the ISP business, beating its peers, introduced millions of people to internet and chat-rooms, new experience unveiled. 

What it missed: the company seemed to be more interested in sales than in growth. It offered pay per hour internet which was a norm at the time; got many ads. The company gained huge profits. The fall was hard, in 1997, as per the reports, 60.3 percent of AOL connections were dead, mostly due to busy signal. This episode was a late night comedy feed. When world moved from dial up to broad band, AOL missed the train. The customers now are addicted with greater data speeds and calls AOL as old school.

 

#10 Friendster

What it had: A social networking site that started when Facebook was a far cry. Had no strong peers for competition, could have achieved unlimited success.      

What it missed: Friendster is still popular in Philippines, but that’s not a respite. The success scored by a late starter like Zuckerbergwith Facebook could be a matter of envy to friendster. Back in 2002, when it was started it had all the basic elements of a social networking site—be it friending, or writing on wall (called as “leaving testimony”). The site’s popularity grew, which was a matter of joy; but the team failed to manage traffic, so the site crashed, or hung, just behaved oddly. No surprise, the popularity was lost with same speed.

 

 

 

#9 Blockbuster

What it had: All the resources, and was launched at a time people were very much in to renting movies for home viewing.

What it missed: when market was ready for them, even with their resources they fumble to deliver services. For people who wanted to rent a movie, the only option was Blockbuster. The movie rental company turned blind to this opportunity, the customers were vexed by crappy movie collections, and their inability to keep the movies in stock, resulted in long waiting. So it was obvious that customers hated Blockbuster.

Even when challenge came from a nascent peer, Netflix, the company some how deluded into believing it has got strong base of customers. Meanwhile Netflix turned into primary choice for movie rentals, focusing well in all areas Blockbuster missed. An attempt by the company to improve by copying Netflix model was unsuccessful. It’s obvious, the company was sent to oblivion.  

#8 MySpace

What it had: While people were grappling with slow Friendster, the one thing they cared about was speed, and MySpace had it. It had no parallels in social networking space, the speed and a glimpse of friends on the site was thing of the day. 

What it missed: The moral of the fable—tortoise and hare fails here, MySpace was taking its own sweet time for innovations and in a jiffy the social networking space got hijacked by Facebook.

The site was chaotic and narrow. The auto loaded high metal songs and weird gif background, which was ok with youngsters,  failed to include greater bandwidth of users. And after a while even youngsters seemed to love social networking sites which had essence of suburbs. It is ironic that the site was acquired by News Corp. for a whopping $580 million in 2005, and did nothing to improve it. Overall MySpace was a flop show. 

 

 

#7 Microsoft

What it had: First to rule tablet market.

What it missed: the company was the first to invent modern tablet PC. Though it wasa bit ahead of it’s time, the cheap capacitive display, which made users to ditch the stylus, and mobile OS rather than fully blown windows OS would have done justice to tablet, the result—masses took it to be weird gadget.

After nearly a decade, the company is now reinventing itself, with range of ‘surface’ branded tablets. No matter they have started it, but are just competing with Apple iPads now.    

#6 AT&T

What it had: For many years, a network provider for Apple gadgets.

What it missed: Providing network service to the most desirable gadgets in the world could be a coveting aspect for network providers. AT & T was not serious about the opportunity as service providers for Apple. It failed heavily in voice and data networks in major cities, put its self up for mockery thereby drove Apple to opt for other network providers. The big deal lost even without putting an effort to hold it.

 

 

#5 Sony

What it had: Ruled the roost in the world of portable music.

What it missed: in 80s Sony invented thewalkman, the toast of music lovers, and company’s inroads in to portable music. The company brought out the Discman, the first portable CD player, and thought obvious that the company will pull off the digital music players too, which did not happen. The company’s devotion to file format hindered the possibility of digital music players for MP3 format for many years. Early products from Sony made users to use messy software to turn digital data to file format, which seemed so retro even at that time. People just got migrated to portable audio players compatible with digital formats, instead going on with tedious job of converting data for different formats. If the company kept up, only iPod wouldn’t have been called awesome.

#4 Palm

What it had: First to come up with netbooks.

What it missed: Announced in 2007,Palm’s Foleo was the first netbook to be introduced. It was something between Smartphone and laptop, size you can carry anywhere, good battery life, and low price tag. It is all awesome, but the dismay by public towards the product at first glance, which was more of bewilderment than actual dismay, made company to retrieve itself in to the shell. If only it stuck on, the big was waiting just around the corner. Just after a month, Asus brought up Eee PC, a netbook based on blueprints of Palm’s Foleo, a big success.     

#3 Yahoo

What it had: Lots of potential to hit it big.

What it missed: it includes so many could’s—yahoo could have gone for big-time acquisitions such as Flickr and del.icio.us or may be Facebook( too big now). It could have simply gave into Microsoft’s proposal to acquire it, for a sum worth more than the company’s present value or simply did not messed up in hiring a CEO who lied about computer science degree. Too many follies has made company creeping out for stability.   

#2 Digg

Had: There was no bigger satisfaction than finding yours story pop up on the first page of Digg in the year 2008.

Missed: there was a time when some media houses designed the news just to suit it for front page of Digg. Just a wrong redesign, to turn the company more towards MySpace and Reddit , made the Digg v4 documented in history for the worst redesign, which had lost all the glitz and glamour of its predecessor.

#1 RIM/Blackberry

What it had: A few years ago Blackberry was the most popular smart phone which offered a great web experience.

What it missed: Latest market figures shows that, RIM is loosing its position in Smartphone arena. It holds only 6.4 percent of the global Smartphone market, which means around 29 percent fall in sales of Blackberry in just one year. Well Android and iOS are present world leaders in Smartphone segment.

Blackberries fall seems quite sudden, and sometimes one may feel company is not putting enough in to the fight.

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Big data: Latest trend after cloud computing

With the management of new types of data rising in priority, Indian organizations are increasingly seeing the opportunity in big data, the latest trend after cloud computing and virtualization to create a buzz in India.

A new survey by Informatica Corporation revealed that 72 per cent of Indian organizations are now considering, planning or running 'Big Data' projects, with organizations viewing the trend as an opportunity rather than an IT challenge by a greater than two-to-one margin in India.

Meanwhile, the management of big interaction data - including social media data (26 per cent), mobile device data (21 per cent) and machine-generated data (16 per cent) - is very much rising in relevance due to the insights, efficiencies and customer engagement these new data types can help drive.

Organizations intend to get a wide variety of benefits from their big data efforts, according to survey respondents. Improving efficiency in business operations by doing more things with more data is the number one business driver (55 per cent). This is followed by attracting and retaining customers (38 per cent).

However, lack of maturity in big data tools is the top challenge (42 per cent) that respondents face in big data projects. Lack of support for real-time streaming data is another key challenge (32 per cent), followed by concerns around data security and privacy (30 per cent).

In addition, respondents cited the difficulty and time involved in developing in emerging technologies (27 per cent), challenges faced due to poor data quality (21 per cent), and the limited availability of skilled developers to manage big data (23 per cent).

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